What Does A SEO Specialist Do Daily? - Typical SEO Diary

Let’s start the day with me ! Grab your cup of coffee and I will tell you my daily task as a SEO Specialist. 



What exactly does an SEO specialist do?

This is one of the major questions most people wonder about, and it may confuse others when I was trying to explain what my job is. 


Our Target KPI and OKR

Most marketers tend to think a few keywords sprinkled throughout some webpages will do the trick, but there’s much more to successful SEO than that. 

Firstly, I will reveal our job goals, also discuss a little about our key performance indicators and our objectives and key results. A Search Engine Optimization Specialist (SEO) goal is to optimize websites for visibility on search engines.


We identify and optimize the website so that it can be found both by internet users looking for relevant information or goods. A good SEO specialist will typically use a variety of strategies to increase the number of visitors to a site, including writing original content that is rich in quality and persuasive language.


Also curating existing content, creating link building campaigns, submitting site listings, and many other tasks. We also collaborate with content creators and web developers to ensure that website content is optimized for search engines.


Expert Requirements

To be an expert in SEO, we should be an expert in marketing, copywriting, advertising, and psychology and employ that knowledge and experience in their work. You may wonder why I said it. Simply because SEOs have to get in the mind of the searcher and analyze what they want and how they are trying to find it by analyzing data and statistic. 




SEO Specialist Responsibilities

SEO specialists are responsible for numerous tasks and need to master many skills. Here are 5 groups of day-to-day tasks:


Keywords Finding

This is the core structure of all the content SEO creates. SEO executive should have a detailed and specific Keyword research plan before implementing a project  

  • Competitor Research
  • Ideas for Blog Topics
  • Help in content curation for existing content
  • Meta Optimisation
  • Content Optimisation and Duplicity checkup


Technical SEO fixing

Every day, SEO experts check website performance and keyword position analytics to see how things are going. 

  • Server side settings like https etc.
  • 301 redirect settings for old to new pages
  • Google Analytic and Google Webmaster Tools settings
  • Schema implementation
  • Onsite SEO work


Content Marketing/Link building

Google also checks on what others link to you, not only your content on the website. The confidential quality of websites linked to you can affect your ranking and rating of Google on your website. 

  • Backlinks Audit
  • Guest Blogging
  • Article Submissions, publishing and other link building activities…
  • Reports




Coordinating with other teams

An SEO expert will have a lot to do, but they will also likely spend a lot of time working with other digital marketing teams.

  • Boost brand awareness with social media team
  • Focused on paid search and ads with paid search team
  • Builds the website and landing pages with web development team


Excel and PPT Reports based on Weekly/Monthly Meetings

Google Algorithms can change a lot because search engines regularly update how they rank sites. Therefore, SEO Specialists must keep learning and adapting to these changes, so they often spend part of their day reading about the latest guidelines and techniques in SEO.

  • Budgeting for each campaign, projects
  • Analytic to cooperate different teams
  • Set the appropriate goals , KPI and OKRs for each projects.
  • Tracking the Timeline 


A Typical Day in the Life of an SEO Specialist

Real SEO takes much more than keywords. A typical day will probably include some combination of the following SEO tasks, so my routine is like this:


  1. Queue up some quality Twitter, Linkedin, and social media posts to keep my account fresh. 

  2. Check my dashboard (a Google Doc that grabs Webmaster Tools reports) for any problems.

  3. Do an opportunity gap analysis for a scheduled client.

  4. Run a crawl of a client site and make recommendations for better site visibility.

  5. Write 4 blogs / articles following ideas generated while running. Depending on the character's requirements, it can take up to 3 hours for 3000 words to post.

  6. Log into affiliate accounts and check ranking data, traffic, conversion rates. Set up a new A:B test following ideas generated while running.

  7. Link building, we are looking for opportunities to get quality domain links to your website.  





You can work as an SEO specialist in one of two ways: either for an employer or for clients. Although ‌the daily tasks are the same in either role, there are some differences, especially with emails and meetings. Any job can be stressful based on the type of performance required by your company. 


Many SEO strategists fail because they are chasing and obsessing about numbers. All they care about is “more content”, “more backlink” and “faster conversion rate”. They try to ignore building trust and connection with their audience. 


Are there any jobs similar to SEO specialists?

“Nope,” says Chris Horton (SEO consultancy  at Dr. Rankwell) . “It is a very specific skill set that requires a lot of detailed focus.”


“This job is really soup to nuts,” adds Brett Bastello ( SEO manager at Inseev Interactive) . If you are looking for a SEO job yourself, the position is many times referred to as a Digital Marketing Specialist or an Online Marketing Specialist.

As more businesses shift their operations online, the demand for skilled SEO professionals continues to rise. SEO is a promising career path, especially for beginners looking to break into the industry in 2024. 


Many people are afraid that SEO cannot survive in the next 10 years because of the improvement of AI. However, Google and user reaction proves that websites still need human touch and SEO creativity. 





FAQs


1. How good is a career in SEO for the future? 

For me, AI is a perfect tool for SEO to boost our productivity, not really threatening us. At its core, SEO will always revolve around two key principles: delivering valuable and relevant content, and providing a positive user experience. This is why we can expect SEO to serve as a crucial foundation in online marketing for many years to come, and well into the next decade.


2. What emerging trends in SEO should specialists be aware of for future strategy development?

As this fast pace of development in 2024, I believe AI will continue to improve and impact SEO strategies. Moreover, the rise of voice search and video creation is also an upward trend.  

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