How To Know Your Personal Unique Selling Proposition?

How to stand out from millions doing the same work? This is the most common question that pops into people's minds at least once. Actually, each person will have a different set of Unique Selling Propositions, that exactly makes you unique and differentiates you from the crowd.

Yes! It is that feature they possess that others don't. The feature that makes them unique from others and gets imprinted in people's heads, through which they are known and appreciated.

Understanding the Concept of Unique Selling Proposition (USP)

In fact, a person's USP can be anything that gets noticed by others without any effort from the person. It can be anything - the attitude, the walk, the looks, the voice, the style- anything that can be attributed to a person’s abilities. It communicates what value you bring and why they should hire you or work with you.

These days, jobs are more difficult than ever, so having a strong personal brand is important for your chances of reaching your goals. Furthermore, your USP also helps you target the right audience and differentiate yourself . 

Remember that your USP is what sets you apart. It's the mix of things about you that make you absolutely you. It could be hugely helpful for your personal and professional growth to get this and be able to talk about it. 

Some examples of personal USP could be : 

• Some skills or knowledge are in high demand, like being able to run a good campaign on a small budget.
• Ability to communicate fluently in more than 4 languages.
• A personal characteristic or attribute like delegate task, inspiring people, strong problem solving.
• A unique combination of skills or experience like compose music professional with different genres.

Steps to Finding Your USP

It's important to understand what a Unique Selling Proposition (USP) is if you want to build your personal brand well. Let's keep this simple and straightforward. Some of you may think your USP is a primary benefit statement. However, USP can be a reason why someone would find it interesting and choose what you offer.

Step-by-step on how to identify your USP

Follow my super duper easy steps:

1. Self-observation: This is the step that needs a realistic view to reflect everything about yourself : skills, strengths, attitudes, styles,... Following all your unique trait, achievements and challenges expertise you have overcome.

2. Demand research: It is important to learn about the desires and requirements of the target market. What are the qualities that can help us achieve goals? Research people’s pain point and intentions to align your USP to your targeted audiences. 

3. Social listening: Have conversation with your trusted friends, reliable manager , mentors or industry professionals. Checking your USP, asking for their honest feedback and making modifications as necessary. 

4. SWOT analysis: Using all the above information to identify your unique attributes and keep improving. This analysis helps us evaluate 4 different aspects: Strengths, Weaknesses, Opportunities, and Threats. 

By following these steps, you can have an overview about your Unique Selling Proposition. Your statement should be short and straight to the point that tells people what makes you different.

The USP Checklist

With this checklist, we’ll make your USP more practical and more measurable.

1. Of course it needs to be unique and spicy

2. It needs to be specific 

3. It needs to be desirable 

The entire point of a unique selling proposition is to be one of a kind. This is something that not many people offer and set you apart from others. Moreover, the spicy factor will make others memorize us better and show more engagement.

Foundation of USP is effective marketing and communication strategies. Therefore, remember to give specific and well-defined USP, targeted messaging leads to increasing connecting to the right audience.

Last but not least, your USP needs to be something that people care about and need. Genuinely, you do not need to please everyone, just need to hit in the pain point of a specific group of people.

For example, here are some of my USP:

A diverse set of creative skills: I have the abilities to create different types of content media, from video production to web design to blog content.

Final Thought

Be sure to stay genuine, sincere, and goal-oriented when you develop your unique selling proposition (USP) statement. It's important to remember that as someone gains new skills, experiences, and abilities, their USP may change.