What Are Helpful Content ?

Understanding how consistently helpful content builds trust and loyalty. By using google helpful content update insights, I can help you improve your content.

Be An Expert In Specific Niche

This may sound strange, but Google makes it very clear in their guidelines that they want websites to focus on one topic and do it well. Rather than trying to do a bit of everything, you should have first-hand experience and be an expert in what you are talking about. 

• Does it seem like your content comes from personal experience and a deep understanding of the subject? 

• Does your site have a primary purpose or focus?

• Are you writing a lot of different content in the hopes that some of it will do well in search engines?

If you want to rank on Google in the future, you need to niche down and be a specialist on one subject rather than writing articles on many unrelated subjects.

Straightforward And Provide Answers

When people use search engines, they are looking for answers or valuable information. Not CLICKBAIT! Good content is one that gives accurate and value-adding answers to these queries.Google’s helpful content update will not promote unrelated content or clickbait content. 

Moreover, you should use this formula of Google Featured snippet: Rephrase question + Direct Answer + More Details < 300 characters. Be straightforward in your content and make sure that the content contains relevant and factual information.

Writing For Human

One of the biggest changes to the content in the SEO world in recent years has been the rise of AI chatbots like ChatGPT and Gemini. Content of auto-generated AI or no human touch could meet a penalty. 

In fact, AI isn't really an "expert" in any field, and AI helpers mostly just “summarize what other people have said without adding much value”. This means you can collaborate with AI to speed up your process by collecting ideas and creating outlines that do not depend 100% on AI. 

Give High Quality Answer 

Content is not simply rewriting what others have already written. You should add more value, critical thinking and up-to-date information. In the ranking race, you should have something new and better than what’s already out there.

According to the helpful content update, Google wants content authors to write about things they have actually been through. From the point of view of who experienced it, they can point out realistic tips or facts that we can not search.

3 Examples Of Helpful Content

• A blog that gives potential customers advice, based on their experience. 

• A comparison table that shows different products

• A blog that gives additional information related to the search intent of the user.